Ambassador Program

Utilize our event and year-round digital marketing platforms to connect with thousands of active and affluent, beer and running enthusiasts of all ages. Showcase your products and services in a relaxed and enjoyable Marketplace Expo atmosphere and our high-energy post-race Festival at The Barlow in Sebastopol.

Do you have a passion for health, fitness, fun and beer? Are you active on social media and connected with the running, beer and/or active-lifestyle crowd? Are you curious about all the buzz surrounding the IPA10K, Brewfest, Beer Mile Invitational and Brewery Relay Challenge? Do you want to be associated with this exciting new event and brand while earning cool and valuable swag and perks?

We are looking for people who have the following qualities....

  • Adventurous and fun

  • Passionate about Running and Fitness

  • Enjoy Craft Beer, people and events

  • Outgoing and connected

  • Have participated in at least one Destination Races event (Wine Country Half Marathon Series, or IPA10K)

  • Can influence on social media

This is your opportunity to join a passionate coalition of people that love to explore and participate, and then share things they enjoy most with others. Working in collaboration with the IPA 10K marketing team you will have then opportunity to share this event with others in your "community" through influencer relationships, events, runs, social media, and word-of-mouth. You will receive the following to help promote the IPA10K:

  • A personalized discount code worth 10% off IPA10K race registration

  • IPA10K postcards and beer coasters to drop off at your favorite breweries and to share with your friends

  • IPA10K swag, VIP perks and beer based on how many registrations you have accrued through your code

  • Updates from your ambassador coordinator (Staci) regarding events, announcements and other happenings leading up to the IPA10K

If you’re interested in becoming an ambassador, please contact us.